Wrangler and Harrison's are All for Rodeo

Get ready to ride.

Tryon International Equestrian Center and Resort in Mill Spring, NC will host a 2023 Triple Crown of Rodeo (TCR) event. Harrison's is proud to partner with Wrangler to help sponsor the event, which will bring the richest rodeo east of the Mississippi River with a guaranteed payout of more than $400,000.

"Everyone knows Harrison's is the place in the Southeast for Work," vice president Kevin Harrison said. "However, many don't know we have the same huge selection of Western boots and clothing. One of the reasons we feel so strongly about sponsoring rodeos both large and small is to support the men and women who live the Western lifestyle. Most people are shocked when they step inside one of our stores and see how much Western we carry."

Presented by Lazy E Ranch and Arena, the TCR is a series of annual major rodeo events which include a $1 million bonus to any one athlete or team who win first place in three straight WCRA Major rodeos. WCRA Triple Crown of Rodeo events are featured in CBS network television broadcasts yearly.

TIEC president Sharon Decker said the resort is hoping to make the rodeo an annual destination for participants and fans alike.

"We are thrilled to host the Triple Crown of Rodeo and build the most iconic rodeo on the east coast," she said. "We look forward to growing this marquee rodeo for years to come, highlighting our facility and the Carolinas."

Rodeo athletes from around the globe are eligible to qualify to compete at Triple Crown of Rodeo events by using the Virtual Rodeo Qualifier (VRQ) mobile app.

The top athletes on the WCRA Leaderboard in each discipline will compete for their piece of the prize money at the WCRA Triple Crown of Rodeo events across nine disciplines which include – bareback riding, women’s breakaway roping, saddle bronc riding, steer wrestling, team roping (heading and heeling), tie-down roping, barrel racing, and bull riding.

Get the full rodeo schedule and event details here

Harrison's can get you ready for the rodeo, whether you're a competitor or a fan. Come out to one of our five stores across the Carolinas or shop online for a huge selection of Wrangler jeans, shirts, and outerwear.

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